Next Steps Towards Your Virtual Merch Table
As we close out the month and move into the next phase of Manning Your Virtual Merch Table, let’s take a second to recap and gather together what we’ve learned so far. For any artists just joining us,...
View ArticleFacebook Fail? How To Improve Your Music Ads & Shares
What’s a ‘Like’ worth? Less than a share, if you agree with the latest marketer analysis, but plenty of artists are seeking the thumbs up across social media, with the king of social networks being the...
View ArticleThe Importance of Not Missing Your Moments
Very few things are scarce in the music industry as it stands today. From vast online libraries of digital downloads – legal or otherwise – to over 20 million tracks available for on-demand streaming,...
View ArticleLed Zep, Beyoncé, and Why Neither’s News Matters to Independent Musicians
In short, they’re big news, yet old news. They made their names at a time when the game was completely different and can trade off their superstar status until they’re gone. How many up and coming...
View ArticleU2 and the End of Push Marketing in Music
Ladies and gentlemen, we have reached the nadir. Push marketing of music can go no lower. Last week U2 and Apple, under cover of hype, conspired to Like Santa, if he chose to deliver only one gift to...
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